Overview
Results-driven digital marketing leader with a proven track record of exceeding client expectations and driving revenue growth. Expertise in building and leading high-performing cohesive teams, developing and executing successful marketing strategies, and optimizing campaigns for maximum ROI. Proven ability to foster strong client relationships, identify new revenue opportunities, and deliver exceptional results.
Core Competencies
● Client Success Management
● Strategic Revenue Growth
● Team Leadership Management
● Relationship Development
● Risk Management Assessment
● Client Retention & Churn Reduction
● Project Management & Execution
● Analytic Tracking & Attribution
● Communication & Engagement
● Critical Thinking & Problem-Solving
Professional Experience
The Mobile Growth Agency – Director of Growth
(Denver, CO) 2018 – 2020
● Built and led client success team while overseeing all global marketing initiatives
● Developed and executed digital campaign strategies, deployment, optimization, and reporting
● Trained team to become experts in mobile marketing’s technical and tactical aspects
● Utilized and expanded the team’s knowledge of the evolving mobile/digital media industry
Key Achievement: Increased YoY client retention rate by 30%
Havas Media Group – Director of Mobile
(Boston, MA) 2017 – 2018
● Structured all facets of team delivery, execution and client satisfaction across the company
● Strengthened relationships with internal teams to expedite testing and new product launches
● Led all phases of media planning, buying, optimization and forecasting
● Acted as team ambassador, ensuring agency-wide requests were prioritized
Key Achievement: Embodied company values as lead POC for our largest client spending $350M annually
Fiksu, Inc. – Vice President, Client Development
(Boston, MA) 2013 – 2017
● Managed P&L for client success organization with $40M+ annual revenue
● Led 30-person team overseeing 150+ accounts across multiple regions in the US, UK and APAC
● Supervised client directors and mentored junior team members to become high-level contributors
● Identified and eliminated roadblocks to empower the client delivery team
● Ensured accurate forecasting based on realistic client budgets and goals
● Interviewed and evaluated potential hires to grow and strengthen the client success team
Key Achievement: 2014 Employee of the Year
Care.com – Digital Marketing Director
(Waltham, MA) 2012 – 2013
● Served as the company expert for all aspects of desktop and mobile marketing initiatives
● Stayed updated on industry trends by attending conferences and events
● Identified and cultivated new affiliates to become top-performers
● Revamped affiliate marketing channel, achieving 76% YoY program growth
Key Achievement: Coordinated the company’s first mobile app launch on iOS and Android
TripAdvisor Media Group – Senior Marketing Manager
(Needham, MA) 2007 – 2012
● Managed $34M+ annual budget from conception, execution, optimization, and reporting
● Led diverse marketing initiatives: affiliate, mobile, meta, display, and white-label syndication
● Recruited partners, negotiated favorable agreements and streamlined for maximum yield
● Fostered partner relationships and created new revenue channels to achieve fast-paced growth
● Oversaw the back-end operations of all digital marketing and business development efforts
● Resolved various technical issues that arose across numerous campaigns as needed
● Assisted with marketing collateral, DR analysis, product development and creative innovation
● Collaborated cross-functionally with finance on marketing expenses and reported to C-suite
Key Achievement: Attained 23% CVR lift for core brand, exceeding annual profit expectations by 16%
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