Education
My track record of success in dynamic startup environments have consistently demonstrated a commitment to continuous learning and professional growth. With nearly two decades of experience in digital marketing and client success, I showcase a long-standing passion for these fields. I am enthusiastic and driven to achieve both personal and organizational goals, contributing to the overall success of my team, my company and my clients.
University of Massachusetts
- Class of 2004 – Amherst, MA
- Bachelor of Business Administration (BBA)
- Concentration: Marketing
- Minor: Information Technology
- Sydney Goldstein Scholar – 2004
- Analytics for Business Club
- Association for Diversity in Sport
- Intramural Basketball
Certifications
- Digital Marketing & eCommerce
- Data Analytics & Business Intelligence
- Analytics & Ad Display (desktop/mobile
- Generative AI for Business
- Leading Responsible AI in Organizations
- Investing in Human Skills in the Age of AI
PROFESSIONAL SKILLS
Team Leadership
• Emotional Intelligence
• Growth Mindset
• Integrity, Empathy
• Critical-Thinking
CRM, CMS, CSM Management
• Salesforce, HubSpot, Zoho
• NetSuite, WordPress, Shopify
• Wix, Joomla, Drupal, Gainsight
• ChurnZero, Zendesk, JIRA
• SaaS Metrics, NPS, CSAT
• ARR, LTV, ROAS
Data Analysis, Analytics & Attribution
• Google, Tableau, Mixpanel, Omniture
• Tune, Adjust, AppsFlyer, Kochava
Paid Media & Social Influence
• Buying, Planning, Forecasting, Reporting
• SEM, Display, Content, Retargeting
• Meta, X, YouTube, LinkedIn
Affiliate & Email Marketing
• Commission Junction, LinkShare
• Mailchimp, Constant Contact, Drip
Web & Mobile Development
• Creative Design, A/B Testing, iOS, Android
• Landing Page Optimization, SMS Push
• HTML/CSS, SQL
CONCEPTS & NOTES
Accountability Adapability agile business Client Success Communication Continuous Improvement creative cross-selling CSM data Data-Driven design digital-marketing Education Empathy Empowerment Engagement Flexibility Goals Growth internal teams marketing metrics motivation optimize organization photography prioritize Problem-Solving product-management productivity project management Relationships Results sales social-media Soft-Skills Strategy Success tasks time-management Trust upselling
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